A case study video is a type of video content that tells the story of how a product or service has positively impacted a customer or client. It typically includes elements such as customer testimonials, demonstrations of how the product or service works, and a narrative that showcases the problem, solution, and results. These videos are powerful marketing tools.

The ideal length of a case study video varies, but it's generally best to keep it concise and impactful. Typically, a duration of 2-5 minutes is effective. This length is enough to cover the key points—problem, solution, and results—without losing the viewer's attention. Remember, the goal is to engage viewers with a compelling story, not to overload them with information.

A good case study video is one that clearly and engagingly tells a success story. It should include the problem faced by the client, the solution provided by your business, and the positive results or benefits achieved. Authenticity is key, so featuring real clients and genuine testimonials adds value. High-quality visuals, a structured narrative, and professional editing also contribute to making a case study video effective and engaging.

1. Pre-Production Planning:
   • Define objectives and key messages.
   • Choose a compelling customer story.
   • Develop a script and storyboard.
    
2. Client Interviews:
   • Schedule interviews with the featured client.
   • Prepare interview questions focusing on their challenges, the solutions provided, and the outcomes.
    
3. Site and Equipment Setup:
   • Select appropriate locations for filming.
   • Arrange lighting, camera, and sound equipment.
    
4. Filming Interviews:
   • Conduct on-camera interviews with the client and staff.
   • Capture clear recaps, explanations and testimonials.
    
5. B-Roll Footage:
   • Film additional visuals: the client’s environment, product/service in use, and other relevant scenes.
    
6. Post-Production:
   • Edit the footage, integrating interviews with B-roll.
   • Add graphics, text overlays, and music.
    
7. Review and Feedback:
   • Review the edited video for quality.
   • Make revisions based on client or stakeholder feedback.
    
8. Finalize and Distribute:
   • Finalize the video after approvals.
   • Distribute the case study video through chosen platforms.